May 23, 2018, 5:48 AM EST (pre-sunrise)
South Beach, Boca Raton, Florida
Join me from the beach this beautiful morning and learn how this philosophy can free you from adversity, obstacles, challenges, change, and chaos pushing you off track time and time again.
As you will see, this is my expanded epiphany after discussing the expected chaos, challenges, and obstacles that occurs regularly with me and my millionaire clients, that I learned while in the Marine Corps which is, “Expect to get cut!” when a knife is pulled out. That way you don’t flinch or lose your focus when you do get cut, due to that one second of distraction could very well cause your life to end.
Make Today Great!
PS – Let’s have some fun (for the brave “martial arts masters” who can withstand massive blows to the groin; like the video below); which may be inspirational for those who are recovering from a painful shot to the nuts right now, and possibly healing for you to share how you overcame that devastating blow.
PPS – Our goal as entrepreneurs is to be like Kirby (who took that amazingly powerful kick and heart rate didn’t budge) when challenges come our way, and remain calm, cool, collected, and in control, versus being curled up in a ball crying for mama…or retaliating in a knee jerk, fight or flight, emotionally induced response (which is equally a waste of time, and in many cases exacerbates & expands problems).
When was your most recent, or the most powerful “kick to the balls” you’ve received by life, and how did you pick yourself back up and continue to press on? (comment below)
Marketing is about values
We live in a very complicated, noisy world
We’re not going to get a chance to get people to remember much about us. No company is.
Needs investments in caring are needed to retain relevance & vitality
Not to talk about why we’re better than others
Dairy tried to convince you milk was good, then Got milk made sales skyrocket
Nike sells shoes (a commodity) yet you feel something different, They never talk about the product. They honor great athletes and honor great athletics.
Who is Your Company? What is it we stand for? What are we about?
At the core. it’s core value: we believe people with passion can change the world for the better.
We believe those crazy enough to think they can change the world are the ones that actually do.
Get back to that core value.
Values and core values shouldn’t change.
Things I believe in at my core is what I still stand for today.
Honors those who have changed the world. Some living, some are not.
Honor those who think differently and move this world forward.
Tom’s notes start below. Scroll down to see/read the full transcript:
3 stories from my life:
1) Connecting the dots. Dropped out after 3 months, but stayed for 18 months before he actually dropped out. Mother put him up for adoption. Lawyer & wife lined up really wanted a girl, so bailed on him. Biological mother refused to sign final adoption papers when she learned they hadn’t gone to college. Had no idea what he wanted to do and felt guilty for spending the money his parents had saved. Minute he dropped out, he dropped in on the interesting classes. Slept on the floor of friends rooms. Walked 7 miles across town to for a good meal. Reid College had best calligraphy, so he took a class on Serif and Sans Serif, and typography. Mac was 1st computer with all typography. And Windows just copied the Mac.
Could connect the dots looking backwards, can’t connect them looking forwards. Trust in something: your gut, destiny, karma, whatever. Follow your heart knowing it all works out.
2) Love & loss. Started Apple when he was 20. In 10 years was $2 Billion with 4,000 employees. Then he got fired. Visions diverged and the board sided with new leader. Jobs was out. Thought about running away from the valley. Still loved what I did. Was rejected but I was still in love. Rejected but started over. Getting fired was best thing that could’ve happened to me. Freed me to start Next & Pixar. Toy Story & now most successful animation studio in the world. Apple bought Next & that tech is at the heart of Apple now.
Sometimes life will hit you in the face with a brick. Don’t lose faith. Find what you love…for work & lovers. Do what you believe is great work. Find something you love to do. You’ll know when you find it. Keep looking. Don’t settle.
3) Death. At 17: live each day as if it were your last. One day you’ll be right. If today were the last day of my life, would I do what I’m about to do today? If answer is No for several days I know I must change something.
Pride, fear of embarrassment of failure all go away when you remember you are going to die soon. Follow your heart.
Had a tumor on his pancreas. Incurable. Don’t expect to live more than 3-6 months. Go home and get your affairs in order. Prepare to die. Tell your kids the things you want to tell them, button up things, say your goodbyes.
Doctor started crying when he saw the cells. It was a rare case that could be cured by surgery.
No one wants to die. Even those who want to get to heaven don’t want to die to get there. No one has ever escaped it. Best invention of life. Cleans out the old to make way for the new.
You’ll soon be the old being cleared away. Don’t live a life of others. Don’t let opinions drown out your dreams. Follow your heart & intuition.
Whole Earth Catalog. Stewart Brand. Late ’60’s. Typewriters, scissors and polaroid cameras. Final issue in mid ’70’s. Back cover was a photo of an early morning country road: Stay hungry, stay foolish! (farewell message as they signed off)
Stay Hungry! Stay Foolish!
Full transcript of Steve Jobs Stanford speech delivered on June 12, 2005:
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.
The first story is about connecting the dots.
I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy; do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.
And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.
It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned Coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and sans serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.
None of this had even a hope of any practical application in my life. But 10 years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backward 10 years later.
Again, you can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
My second story is about love and loss.
I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents’ garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.
I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down — that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.
I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the world’s first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together.
I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.
My third story is about death.
When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.
Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.
I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I’m fine now.
This was the closest I’ve been to facing death, and I hope it’s the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:
No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960s, before personal computers and desktop publishing, so it was all made with typewriters, scissors and Polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: It was idealistic, and overflowing with neat tools and great notions.
Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.
Stay Hungry. Stay Foolish.
Thank you all very much.
Notes taken by Tom Beal. Feel free to leave your comments & biggest takeaways below as a comment.
In this LIVE interactive video with people from all over the globe (Netherlands, Denmark, US: Georgia, San Diego, Miami, and more) we touch on subjects related to: preparation, confidence, being in the flow, the power of your mind in determining your reality, only 3 things you can control in this world (which by default controls a 4th), the secret question to ask yourself when someone is pushing your button to ensure you don’t say or do things you may regret later, and more.
Have a feeling it cut off prior to me officially ending it. Was doing some weird things on my end
NOTE: Join me LIVE next time and interact with me by following me on Twitter at @tombeal, and searching for me on the live streaming app Periscope as Tom Beal.
Make Today Great!
PS – Post your comments of this value based video below. I read all, and reply to most all. 🙂
If you’ve been following me over the past couple weeks, you may have noticed me using a NEW marketing tool that is assisting those using it gain massive reach throughout the world in spreading their message and value.
This new POWERFUL tool is Periscope; and is owned by Twitter. If you are following me on Twitter @tombeal, you receive a notification when I start a new LIVE Periscope session, and you (if available) can join me live and INTERACT in REAL TIME. It is super cool!
I’m sharing this with you for 2 main reasons today:
I’d love to have you join me on my next LIVE Periscope training. So you can either follow me on Twitter at: http://twitter.com/tombeal and be notified there when I start one, AND/OR you can go get the Periscope app at Periscope.tv then search for me @tombeal.
If YOU are someone who has a message that you’re seeking to spread, this is a tool my hope is that you will explore (sooner than later) about how to use it right away.
As with anything, you can choose to figure it out on your own or tap into some wisdom & guidance from people who have mastered what it is you are seeking to accomplish.
One of my good friends Cindy Battye has done just that. She has gone out and snagged some of the EXPERTS who have not only mastered the art of how to conduct a LIVE Periscope, but they have MONETIZED it highly, AND built HUGE lists of fans, followers, and clients in the process.
When you go there, she’ll not only show you how to set up your Periscope and get it running, but she has interviews with top experts like Grant Cardone, the best selling sales trainer and author of numerous books, and TOP USER of Periscope with thousands of people viewing each of his scopes.
Not very often do game changing tools & marketing channels come up, but this is ONE of them.
If you’re a business owner, entrepreneur, or anyone who has a message you would like to get maximum exposure for, then Periscope is for you, and this training will assist you in short cutting your journey from figuring it out to maximum list building, exposure, and monetization.
Have you ever wanted a quick way to detox your body, feel more vibrant, thoughtful, and in power of your life? The 3 day Edgar Cayce Apple Fast may be exactly what you are seeking.
Personally, I have completed this 3 day fast about a dozen times, and each time I am so thankful I chose to do so. I’ll expand upon this in the videos found below recorded on each of the 3 days. As I type this, I am nearing the evening of my last day.
Watch the videos below to see me on Day 1, 2, and 3, sharing some insights and take aways of my experience.
My hope in sharing this is that it will inspire you to observe your life to see what is serving you and what isn’t serving you in your life. If you do choose to complete these three days, I can assure you, that you too will see as I have that most of my eating is by habit, boredom, procrastination (of work I should be doing), or socially.
That epiphany alone has brought the locus of control of my choices & power back to me in a way, that I wish for you to experience and have. It can and has been a life altering experiment. Many of my friends that I’ve shared this with have thanked me for exposing this to them, and the lessons they learned from it.
This has been the “secret weapon” to most all top online entrepreneurs, to include Ryan Deiss, Frank Kern, Mike Filsaime, Andy Jenkins, and so many more, that used to be a multi step complex process, yet is now super easy and simple as this video demonstrating EasyVSL shows below…
Go grab a copy while it is still available, and witness for yourself how simple and powerful this is to assist you in taking your results to new heights this year by utilizing Video Sales Letters.
Click Subscribe & Go Check Out 100’s of Helpful Videos From Tom
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