Tom Beal

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My Notes from Russell Brunson’s How To Create A Mass Movement Of People Who Will Pay For Your Advice

Russell Brunson’s brand new book titled “Expert Secrets” has just been released and marketers around the globe are anxiously awaiting it’s arrival to their doorstep, including me. You see, Russell is giving this in demand book FOR FREE (you just pay a small S&H fee), and you can go get your complimentary copy HERE NOW (while supplies last).

Once you get your FREE COPY of Russell Brunson’s Expert Secrets HERE, you’ll notice that he gives an unadvertised bonus of his presentation from his Funnel Hacking Live Event (that 1,000’s travel to & pay good money to attend) called “How To Create A Mass Movement Of People Who Will Pay For Your Advice.”

Not only did I watch it, but I took some notes on what Russell shared, and I want to give you access to my notes below.

Step 1: Go grab your copy of Russell Brunson’s Expert Secrets for FREE here RIGHT NOW, and when you’re done reserving your complimentary copy you can also watch this powerful presentation.

Step 2: Follow along with my notes below as you watch this profit producing video.

Step 3: Post your comments below of what your biggest take-aways were from this training.

Here are my notes. Enjoy…

Mark Joyner was his 1st mentor back in the day. Talked about Adsense sites/pages, that were the “flash in the pan” thing to do back then. Mark said, “Build an audience that is what will last, not this flash in the pan.” Adsense was making $100k per month then it was gone and many never recovered.

Talks about all his failures. His audience pulled him through all of the downtimes and “failures.”

Mass Movement is the key to have huge success. PEOPLE!

What do most mass movements have? Religious, cult leaders, etc.

3 things in each of them that was there regardless of it was the worst of worst movements or the best of best movements, and everything in between…

Once you recognize the pattern you can replicate it.

  1. Sometime of charismatic leader
  2. Cause that was a future based cause
  3. Everyone of the leaders provided the followers a new opportunity or vehicle of change

A. Charismatic leader / attractive character. 1,000 true fans article from 2008. Read it! 

A creator (anyone producing works of art) only needs to acquire 1,000 true fans to make a living. They’ll buy all you produce, drive to come see you, come to openings, can’t wait until your next issue.

I only need 1,000 true fans to become free! That’s the tipping point.

Growth -> Contribution, Student -> Expert.

For me to grow further I must share my message. Open up and share it with other people. It becomes a mission!

“I’m scared of being that person.” And/or “That’s the best thing ever.”

“No matter what you try it will suck, as you keep doing it you’ll suck less, then you’ll be good. Surrender to the fact that you’ll suck!” Garrett White

You won’t be good at 1st. Do it! And you’ll get better. You’ll find your voice. You’ll get more comfortable. You become who you need to be.

Become vulnerable. Let people into your world.

  1. Live the life your audience wishes they could live. This is the lifestyle this has afforded me. They want to become like me. He/she inspires me. “I want to be like him/her!” Here’s what’s waiting for you if you just take that step.
  2. Maintain absolute certainty. Self confidence is for kids. If you’re going to be a leader you must have absolute certainty. The one with the most certainty wins!
  3. You cannot break the cardinal rule and be boring. You must NOT be boring. You must be excited about what you’re talking about. Even if you’re not exciting in real life, don’t be boring on camera and to your audience. You must be excited for anyone else to be.
  4. Prolific zone/index. Mainstream is in the middle, it’s school, and no one will give you any money for that stuff. Must be to the left or right of that you’re in the crazy zone. You’ll get some people but not a lot. “Eat the sun” documentary. Falls into the crazy zone. Get a few, but it’s crazy. Sweet spot is in the middle, in the Prolific Zone. Not crazy and not school knowledge. Try all sorts of messages over here and over here. Test and keep going, then one will take off.
  5. You must care A LOT! People don’t care how much you know until they know how much you care. They feel it!
  6. Create your own market! Don’t go pick a niche. Go create your very own market. Health, Wealth, and Relationships were the 3 original niches. You must move from Red Ocean to Blue Ocean. (Book) Those 3 broke into many sub-markets. Where do I fit in this ecosystem? What can I create that is unique and becomes my own sub-market? Where can I become Blue ocean and be the only one doing what I do? It’s my thing!

B. Creating the cause. All movements have a future based cause. Something cool will be happening in the future and that’s why you should be falling me? Who are members of the “crossfit cult?” Funny college humor video about crossfit people at an office.

Create your own CULT-ure of people who will listen to us, follow us, and become part of our movement. It’s a cult, I mean way of life. 🙂

  1. People will put their hope and faith into your movement. Campaign slogans of recent presidential election, and all past ones. George Bush – A Proud Tradition vs Bill Clinton – It’s Time to Change America, John McCain – Country First!, vs Obama – Change!. Winners were in the future. C’mon with me! Hillary – Fighting for us, I’m with her vs Trump – Make America Great Again! Change won most of the time. People want change, a bright future. CF event, “You’re just one funnel away…” Gary Halbert, “You’re just one sales letter away from being rich.” …from firing your boss, from saving your family, from being free, etc. 3 times Russell almost went bankrupt, and each time it was 1 funnel that saved it all. Pretend like you’re the President running for a mass movement. Why should people follow you? What’s your campaign slogan?
  2. Help your audience break their 4 minute mile. To accomplish the impossible. If he can do it, I can do it. 8/17/04, day Russell’s 4 minute mile was broken. HIs goal was $1,000/month to change his life. Was at a family reunion at Bear Lake with no internet access. Went to library for Internet, waited in line, “We did it!” Email from John Reese. Launched Traffic Secrets and at 18 hours we sold 1000 copies at $1000. Made $1 million in 1 day. It became possible and real for many. 4 minute mile was now possible! As soon as he did it, I thought, “I can do that!” ClickFunnels has over 50 people (almost 100) who have made $1 million or more with 1 funnel. Get the 2 comma club award to put on your wall. Goal is to have your wall lined with the 2 comma club awards. One after another million dollar plus funnel.
  3. Your audience, tribe, and people must self identify with who they are. Shirts, hats, swag, etc. Bribed people to use the software. Watch this training then you get the t-shirt. Churn dropped in half. Thousands of shirts per week. Gets expensive, but the stick rate makes it worthwhile. “Joined a year ago and have never used it but I still am a part and pay because you shipped me a shirt. I am a Funnel Hacker.” It’s part of their identity now. “I am a Funnel Hacker.” “I build funnels” Get them to self identify with their movement. “Life is Good!” Have t-shirts for your audience.
  4. The Title of Liberty. The Book of Mormon, Captain went into a war they weren’t supposed to win. His people started leaving. Stood up in front of his people like Braveheart. In memory of our God, lives, freedom, written on his coat. This is why we’re doing this. They came together and won. A manifesto people can rally behind. After watching Fixer Upper, had the idea of I wand a reality show. Russell’s doing it! Jumped in, and filmed 8 episodes. 1st one being released soon. Identify the charismatic leader, identify the movement, US vs THEM, 1. Take a stand, 2. Why you’re different, 3. Who you are collectively fighting against, THEN who YOU are (as the follower). “Fighting against the big brands.” “We are FunnelHackers and these are our stories.”

C. The New Opportunity / The Vehicle of Change. Most sell an improvement offer: better, faster, smarter, etc. Must have to admit I’m dumb, I’m slow, I’m not good. Instead present with a new opportunity. No mass movement leader doesn’t teach people to be better, it is a new opportunity.

  1. Improvement is HARD! So much pain tied to it.
  2. Desire versus ambition. 99% of world is NOT ambitious. New Opp plays on desire. Who do you want to become? A whole new life, is the key!
  3. Memories of poor past decisions and failures. No, here’s a whole NEW opportunity. Just sell the desire and future.
  4. Commodity pricing (race to the cheapest to compete). Blue ocean of just you, can charge anything you want. There’s a huge strategic advantage of being the most expensive. Presidential campaigns Lost: improve. Won: change, new opps. Reason why they buy or don’t is tied to “STATUS!” If I purchased this thing will it increase or decrease my status? How do I create an offer that is so amazing that they cannot fail & increases their status, with a money back guarantee?

Reasons why people crave new opportunities:

  1. New discovery.
  2. No pain of disconnect
  3. Dream replacement
  4. Greener pastures

(Just passed 32,000 active CF members, 500/day)

Opportunity switch or opportunity stack.

Switch: Sitting in a vehicle/car. That vehicle/car is no good. We’re going to switch you to this other vehicle/car. Been trying this. Now you’re going to try this.

Stack: the marketing steps from low to high.

Want 1 opportunity switch for your business, then stack (go deep/high). Switch: Expert Secrets. Stack: ClickFunnels, FunnelScripts, Fill Your Funnel, CF Certification

DO NOT keep switching and switching opportunities. If you keep switching from thing to thing people won’t believe you.

Who are you going to become? What’s your message?

What’s your cause? Why should people care? What is my movement? Why should they be inspired to follow you?

What is the new opportunity you’re presenting people? How do I make this unique to me?

My hope is that not only were these notes of mine super helpful for you, and you go implement based upon your Aha moments, but that Russell Brunson’s Expert Secrets shares insights and action steps you take that transform your business and your results.

Make Today Great!
Tom Beal

PS – Be sure to go get your FREE BOOK now, and leave your comments below.

Fear of Death: Don’t Let This Fear Steal Your Life

Warning! This fear could actually prevent you from living life, if you let it.

Every soldier who goes onto the field of battle survives when already considering themselves dead. They accept that it is possible. They accept that it is there and they do it in spite of that. Why?

Belief. For a cause and a future that they may not be around to see, but they are highly desirous of it being. So they do it.

Death is an assured thing. You can’t do it wrong. The proof that you’ve done it right is that you do it.

Life and the expression of life very often can be so fraught with fear. Fear of death, fear of failure, or fear of effect, that it feels almost like death to attempt anything.

And then it gets translated into, “Oh no! I’m going to die!” The answer is, “Yes! You are going to die.”

It’s just what do you do between now and then that makes the difference.

Any success you have felt within your life, any little bit of joy, is not because you were frozen. It was because you participated.

That’s the meaning of life to feel a sense of joy everyday and feel a sense of your accomplishments and affect the world in a way that you would like to.

Don’t say, “Don’t be afraid of death.” Instead say, “Don’t be so afraid of death that you don’t live life.”

Eventually every person you know will be dead. If you’re the last person you know, you’ll eventually be one of those persons you know.

The world will go on without you. The question is, “What will you leave in the world that goes on after you?”

Has it ever occurred to you that the reason people have children is because of fear of death?

Has it ever occurred to you that the reason Christmas is what it is because of a fear of death?

Has it ever occurred to you that the reason orgasm exists is to conquer fear of death and the pain of life?

Has it ever occurred to you that people don’t struggle to prevent death? They struggle to retain life.

Has it ever occurred to you that for every ultra rich person you see, eventually they are going to die? No amount of their money prevents it. Plus, their offspring are going to fight over it like carron. Like vultures. And eventually those vultures are going to turn into old men and women and they are going to die.

It’s a cycle.

The only thing that divides death is life, joy, experience.

Don’t expect it to go away immediately; the fear of death. Start thinking about death as something that waits, but not tomorrow.

There is no pre-destined time.

The spark of life exists in all of us and it’s my belief it stays until we no longer use it.

If the spark of life is not igniting the fires of passion, we’re not using it.

If the spark of life is not getting us up in the morning and getting us going, we’re not using it.

It’s my contention that if that happens for a long enough period of time, then there’s no purpose in having a body.

The soul gets bored. The soul wants to observe it’s creations.

The person who seems to be homeless in the park wandering around looking at the birds, may be feeling an intense sense of passion about it’s life and it may live for a very long time, because it is observing creations.

If you feel those little twinges of joy, a little laughter, a smile creeping across your lips, that’s acknowledgement of those creations.

It’s only an illusion in the word creation that you think it has to be big.

The Taj Mahal is a creation. When you look at the Taj Mahal that is a creation, too. When you marvel at how the architecture could occur at that period of time, that’s a creation also.

When you look at the Mona Lisa, you don’t have to paint it to feel the same sense of awe.

A child laughing is a creation. The parent hearing that laughter is a creation. Feeling a sense of joy is a creation.

Make Today Great!
Tom Beal

One Simple Step To Never Miss An Important Email

Have you ever had that very important email slip through the cracks and go unnoticed in your Inbox; hopefully not losing a deal or a friendship?

What if I were to share with you one super simple step you can take to ensure that you never miss an email from an important person in your life; personally or professionally?

Good news! There is one simple step you will learn about today here, implement in less than a minute, and ensure that email from the important person in your life (personally or professionally) never ends up missed in the “email Inbox black hole” again.

It’s through a free service called IFTTT which stands for “If this then that.” By following  & creating THIS ‘Recipe’ you will receive a text message for each of the important emails you receive from your important people.

Text me when I get an email from a certain person” is recipe 260694 through IFTTT, and has been extremely helpful for me and thousands of others. NOTE: it is for Gmail Inbox emails received.

Go check it out now, input my email address tom at tombeal.com, and your cell phone number, plus repeat that process for all other important people (personally & professionally) in your life and you will never miss an email from them again.

Make Today Great!
Tom Beal

PS – Reply below with your feedback from this IFTTT recipe, PLUS feel free to share your favorite productivity tip, secret, strategy or hack.

 

 

If Nothing Changes Nothing Changes

If you keep doing what you’ve been doing, you’ll keep getting what you’ve been getting.

Explore, choose the outcomes you desire personally & professionally, and ask yourself the 4 questions shared in the video above to begin leading your life by design, not default.

Make Today Great!
Tom Beal

PS – Be sure to leave your feedback below. I see all and reply to most all. 🙂

 

 

Profit Builder Demo by Sean Donahoe

RE: Click, Drag, Profit – Yeah, it’s that simple…

Imagine if you could build lead and marketing pages like the gurus without all the headaches…

Imagine high-converting lead pages cramming your lists with fresh, hungry leads. Sales pages that have people scrambling to buy your products…

Now imagine that you could easily create any kind of lead pages, sales pages, member portals, webinar pages, bonus give away pages, affiliate pages…

Now you can with this amazing system that is setting the marketing world on fire …

In fact, in just a few clicks, you can easily build any type of marketing or lead page you can imagine with Zero coding and for a fraction of the cost of other systems and zero monthly fees…

Click here to see this “Profit Builder” system in action:
=> http://tombeal.com/profitbuilder

By harnessing all the best, proven, high-conversion tactics used by the pros you can literally skyrocket your profits…

Here’s just a fraction of what it can do:

– Instantly create GURU level marketing pages
– 50+ pre-done, proven marketing layouts for every need
– 50+ instant elements to enhance any page on your site
– Works on ANY WordPress site and ANY theme
– Easy to use Drag and Drop LIVE editor
– Build any type of marketing page you can imagine
– 100% SEO and Mobile Optimized
– Transforms Your Site into a Profit Center FAST
– All this and a ton more…

Take a look now and you will see why everyone is so excited about this:

=>  http://tombeal.com/profitbuilder

This system is far more powerful than many comparable systems, is a fraction of the cost and turns you into an Instant marketing master, regardless of experience…

Don’t just take my word for it, go watch the LIVE demo video and see for yourself. There is too much this can do to explain in this email…

I give this two thumbs way up and know this will transform the way you market online…

=> http://tombeal.com/profitbuilder

Make Today Great!
Tom Beal

P.S. This amazing marketing page builder is currently in a very special pre-launch pricing but only for a limited time. This, is your only chance to get it at this amazing price…

Go here now: =>  http://tombeal.com/profitbuilder

Morning Intention Setting, Planning, and Ritual by Tom Beal

Brief video from Tom Beal shares his morning routine, PLUS the 3 word lesson he learned from the Marine Corps which will serve you well…

Make Today Great!
Tom Beal

PS – Be sure to leave a comment below. I see them all and reply to most all. 🙂

PPS – Learn more about my 3 Day Apple Fast, and/or join the 3 Day Apple Fast FB Group.

 

Your Best Is Yet To Come by Tom Beal

My Therapeutic Writings on the Attacks in Paris by Tom Beal

Trying to wrap my head around the events of Paris, here is part of what I wrote today:

We have groups of cancer cells committed to killing healthy and vibrant cells in this body of humanity. Time for some white blood cells to swoop in and remove these lethal cells with surgical precision. Remove the cancer, so the body of humanity can continue to live in peace.

When a person goes through cancer and triumphs, or any large health scare (heart attack, etc), changes in their lifestyle are usually made to do the very best to prolong survival. Only someone who’s not committed to surviving as long as possible would not seek to change their ways, and shrug off any changes in their lifestyle.

Together we, as the body of humanity, must address the root of the problem which created these cancer cells to begin with. If we keep doing what we’ve been doing, it will keep creating new groups of cancer cells committed to killing healthy & vibrant cells.

Time for asking the right questions, searching for the root causes, and making the proper changes in the lifestyle of humanity is now.

If the world governments, leaders, officials, corporations, and policies, continue with the same “lifestyle of humanity” and not make necessary adaptations, that would be akin to a human making it out of a serious health scare, but not committing to changing their lifestyle and hence most likely shortening their life span.

If we as humanity keep doing what we’ve been doing, we’ll keep getting what we’ve been getting.

What are some lifestyle changes I’m referring to? Here are 3:

1. Focus and obsession on war and war machines as main driver of world economy => Transition to spreading education, healthcare, and basic needs (water, food, healthcare, and shelter). Spread love compassion & assistance, and watch what happens.

2. Shunning responsibility & pointing fingers. => When bad things happen to us individually or as a group, yes it is easy to point fingers, but true lessons are learned when the question is asked, “How did I contribute to this happening? What is within my control that can be done to prevent this from occurring again?” Read above to see how I describe that I do believe in removing cancerous cells. However it needs to be done properly to prevent a cycle of revenge & retaliation similar to the Hatfield & McCoy’s (a multigenerational family dispute where they were killing and harming each other, and no one knew why other than that’s what they grew up knowing it to be). We must ask those serious questions, and find answers that get to the root of the problem, which goes well beyond destroying the current attackers.

3. GREED. Goes back to point #1. Many leaders and economies prosper GREATLY during conflict. They have a vested interest in there being US versus THEM scenarios, and throughout history have even been caught red handed many times CREATING conflict when there was none, to spark wars, and boosts to their personal economies. Collateral damage (innocent lives lost) in many cases is what has been used in the past to spark outrage, create an enemy, and boost their personal economies through more wars.

We must recognize that we cannot look at things as face value as what we are told on the news. There are deep ulterior motives that are self sabotaging our progress as humanity with a focus on fear, separation, and hate instead of faith, hope, and love.

Will end with this. Regardless of your race, religion, status, color, height, weight, if you’re good most of the time or bad most of the time, whether you love me or want to harm me, I love you.

You and I are part of this body of humanity; billions of cells. I respect you and appreciate you in playing your role. Thank you!

There is no tree on this Earth where a branch wages war on another branch. We are all branches on this tree of humanity and it is my prayer that one day soon, we will focus on how similar we are, all part of one body, and not on how different we are.

You are Loved!
Love & forgive your self.
Love & forgive your family.
Love & forgive your friends.
Love & forgive your neighbor.
We are all neighbors.
We are one.
Love!

EDITED: As I was reading my post I noticed that I left out the BIGGEST step in making the changes that will revolutionize our future. This is the hard one for me, and for many:

Love & forgive your enemies.

Make Today Great!
Tom Beal

Founder of MakeTodayGreat.com
Business & Life Philosopher
USMC ’93-’97

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End of my therapeutic writings for this sitting. Was helpful for me to get this out during this time of introspection and my hope is that it was somehow and someway helpful for you. May God Bless & Protect You!

Feel free to share this as deemed fit, and/or comment below.

$20,000 Per Month IS Possible For You In 5 Simple Steps

With no hype or blowing smoke, my friend, whom you’ll hear me introduce in the beginning, will show you his proven 5 step formula. Put your wallet away, as this is 100% value, and there is NOTHING to buy. Enjoy!

Make Today Great!
Tom Beal

 

 

Joe Polish Interviewing Robin Sharma Notes by Tom Beal

RE: How to Achieve Greatness, Mastery and Enduring Fulfillment interview of Robin Sharma by Joe Polish. Personal notes below by Tom Beal.

My morning ritual consists of me walking to the beach every morning which is a 1 hour round trip journey. On that journey I listen to numerous podcasts (at 2x speed) and/or Audible audiobooks (at 3x speed), and have recently begun taking notes on my iPhone while I walk (that must be fun to observe to the drivers by). Can picture several texting, “Look at that idiot walking & texting!” while driving. 🙂

Today I tapped into one of 2 podcasts that I listen to put on by Joe Polish (I Love Marketing & 10XTalk) and found myself stopping on MANY occasions to take notes from the wisdom that Joe’s guest Robin Sharma was sharing. (Joe snuck some good nuggets in, as well.)

Normally, I share my notes with my personal clients only, but today was too good not to share with you here. So below, you will see the video of Joe interviewing Robin and below that will be the notes I took while conducting my morning walk to the beach and back home.

My NOTES while walking: 5am club rituals. Always do: 20/20/20 the person who sweats more in training bleeds less in battle. 1st 20 is intense exercise, 2nd 20 is plan, 20 learning He who learns most wins.

Great student and teacher. Be an instrument of service

So much of an addiction to the shiny toys. None provide sustainable happiness and fulfillment. That all comes from inner power. Do hit best to birth your talents to the world. Do not care or be addicted to what the world thinks of you.

What do I want to stand for? Lead a meaningful & authentic life.

Can either be a victim or a leader. Can lead without a title. Way of thinking and being is being a leader.

Words reveal our beliefs. I can! Possibility. Stop giving away your power.

Leave what’s safe. Get rid of excuses. Own responsibility.

It’s not talent, it’s practice, social circle, inner drive and commitment is what genius & success is. Redundancy.

Trust in your vision even when people call you crazy. Bigger your dream Better the team you’ll need.

Marketplace always pay for mastery. Get your routines and habits right.

Cause driven! Not money driven. Find a cause that touches you deeply.

Be so good they can’t ignore you.

Find your passion.

If you’re around energy vampires it will seep into you.

Be loving and an A player!

Incons are not cut from a different cloth

Goal setting. Vague goals bring vague results. What needs to happen to make this my best year ever? What are 5 daily wins I can have each day?

Periods of in the pocket and blessed. Then recalibration years.

Life has things that work and things that don’t work.

The Greatness Guide. We’re all works in progress. I’m not a guru.

Moment I sold my Ferrari

Most hero’s are frightened little boys and girls.

Love and serve. Not ego and bank account. Focused, fit, keep promises.

Define life on your own terms.

Your income will never exceed your self identity.

Your core beliefs and identity.

You are not your fears. They’re your greatness coming to get you.

Energy is your asset. Fitness, diet.

Social network. People who push you and believe in you.

Enthusiasm covers many deficiencies.

On death bed: 1. Did you leverage your potentials? 2. How many people did you lift up?

You can do so much more than you think you can.

The Titan Summit (every year).

What makes a legend versus a fad? The Titans decline. The moment you think you know everything is the beginning of the end.

Prayer, affirmation, walking in nature.

If attention is off of creativity, service, and lifting people up, you’re off base.

Bravery is a skill! Be confident, be loving.

Bring your A game every day! Lead without a title. Put effort forward. Get your architecture in place. Be all about creating value. Innovation, not complacency. How can I Ben is products out that scare me?

Pain is the result of potential unexpressed.

People are addicted to phones, tv’s.

Had so much focus on love. Then we see icons as cut by a different cloth, and feel broken hearted.

If people aren’t laughing at you you’re playing too small.

Lead the Field. Once I got the person together the world came together.

If you feel small & powerless. Forgive yourself and others.

Eat the right foods, work out, hire a coach to show up at house. Spiritual life. Find your cause.

How do you want to be remembered? I don’t care. Legacy is an ego trap.

Who cares. Leave better than when I found them. Contribute value, while I can.

Trade offs. Profile rises: you’ll bring up the haters. Can pursue your vision or be liked; can’t do both.

Nothing tastes as great as feeling fit feels.

Leader has no title. ***End of NOTES.

We live in a day and age that is quite amazing! With the smart phones in our pockets or hands and ear buds in our ears, we can tap into minds that people pay very large amounts of money to for the wisdom, insights, and information they possess at no charge.

My hope is that my personal notes & the incredible interview video above assisted you in gaining some clarity on how to step more into your own awesomeness, share your talents with this world, and lift many more up along your journey. Your best is yet to come!

Make Today Great!
Tom Beal

PS – Feel free to leave your comments or feedback below as a comment, and share this with anyone you know would appreciated it.

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If you enjoyed these notes, you may also enjoy my notes from:

Steve Jobs: Marketing is About Values & Stanford Commencement

Wayne Dyer’s 10 Secrets For Success & Inner Peace

Abraham-Hicks Notes from 2009 Live Event

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