Russell Brunson’s brand new book titled “Expert Secrets” has just been released and marketers around the globe are anxiously awaiting it’s arrival to their doorstep, including me. You see, Russell is giving this in demand book FOR FREE (you just pay a small S&H fee), and you can go get your complimentary copy HERE NOW (while supplies last).
Once you get your FREE COPY of Russell Brunson’s Expert Secrets HERE, you’ll notice that he gives an unadvertised bonus of his presentation from his Funnel Hacking Live Event (that 1,000’s travel to & pay good money to attend) called “How To Create A Mass Movement Of People Who Will Pay For Your Advice.”
Not only did I watch it, but I took some notes on what Russell shared, and I want to give you access to my notes below.
Step 1: Go grab your copy of Russell Brunson’s Expert Secrets for FREE here RIGHT NOW, and when you’re done reserving your complimentary copy you can also watch this powerful presentation.
Step 2: Follow along with my notes below as you watch this profit producing video.
Step 3: Post your comments below of what your biggest take-aways were from this training.
Here are my notes. Enjoy…
Mark Joyner was his 1st mentor back in the day. Talked about Adsense sites/pages, that were the “flash in the pan” thing to do back then. Mark said, “Build an audience that is what will last, not this flash in the pan.” Adsense was making $100k per month then it was gone and many never recovered.
Talks about all his failures. His audience pulled him through all of the downtimes and “failures.”
Mass Movement is the key to have huge success. PEOPLE!
What do most mass movements have? Religious, cult leaders, etc.
3 things in each of them that was there regardless of it was the worst of worst movements or the best of best movements, and everything in between…
Once you recognize the pattern you can replicate it.
- Sometime of charismatic leader
- Cause that was a future based cause
- Everyone of the leaders provided the followers a new opportunity or vehicle of change
A. Charismatic leader / attractive character. 1,000 true fans article from 2008. Read it!
A creator (anyone producing works of art) only needs to acquire 1,000 true fans to make a living. They’ll buy all you produce, drive to come see you, come to openings, can’t wait until your next issue.
I only need 1,000 true fans to become free! That’s the tipping point.
Growth -> Contribution, Student -> Expert.
For me to grow further I must share my message. Open up and share it with other people. It becomes a mission!
“I’m scared of being that person.” And/or “That’s the best thing ever.”
“No matter what you try it will suck, as you keep doing it you’ll suck less, then you’ll be good. Surrender to the fact that you’ll suck!” Garrett White
You won’t be good at 1st. Do it! And you’ll get better. You’ll find your voice. You’ll get more comfortable. You become who you need to be.
Become vulnerable. Let people into your world.
- Live the life your audience wishes they could live. This is the lifestyle this has afforded me. They want to become like me. He/she inspires me. “I want to be like him/her!” Here’s what’s waiting for you if you just take that step.
- Maintain absolute certainty. Self confidence is for kids. If you’re going to be a leader you must have absolute certainty. The one with the most certainty wins!
- You cannot break the cardinal rule and be boring. You must NOT be boring. You must be excited about what you’re talking about. Even if you’re not exciting in real life, don’t be boring on camera and to your audience. You must be excited for anyone else to be.
- Prolific zone/index. Mainstream is in the middle, it’s school, and no one will give you any money for that stuff. Must be to the left or right of that you’re in the crazy zone. You’ll get some people but not a lot. “Eat the sun” documentary. Falls into the crazy zone. Get a few, but it’s crazy. Sweet spot is in the middle, in the Prolific Zone. Not crazy and not school knowledge. Try all sorts of messages over here and over here. Test and keep going, then one will take off.
- You must care A LOT! People don’t care how much you know until they know how much you care. They feel it!
- Create your own market! Don’t go pick a niche. Go create your very own market. Health, Wealth, and Relationships were the 3 original niches. You must move from Red Ocean to Blue Ocean. (Book) Those 3 broke into many sub-markets. Where do I fit in this ecosystem? What can I create that is unique and becomes my own sub-market? Where can I become Blue ocean and be the only one doing what I do? It’s my thing!
B. Creating the cause. All movements have a future based cause. Something cool will be happening in the future and that’s why you should be falling me? Who are members of the “crossfit cult?” Funny college humor video about crossfit people at an office.
Create your own CULT-ure of people who will listen to us, follow us, and become part of our movement. It’s a cult, I mean way of life. 🙂
- People will put their hope and faith into your movement. Campaign slogans of recent presidential election, and all past ones. George Bush – A Proud Tradition vs Bill Clinton – It’s Time to Change America, John McCain – Country First!, vs Obama – Change!. Winners were in the future. C’mon with me! Hillary – Fighting for us, I’m with her vs Trump – Make America Great Again! Change won most of the time. People want change, a bright future. CF event, “You’re just one funnel away…” Gary Halbert, “You’re just one sales letter away from being rich.” …from firing your boss, from saving your family, from being free, etc. 3 times Russell almost went bankrupt, and each time it was 1 funnel that saved it all. Pretend like you’re the President running for a mass movement. Why should people follow you? What’s your campaign slogan?
- Help your audience break their 4 minute mile. To accomplish the impossible. If he can do it, I can do it. 8/17/04, day Russell’s 4 minute mile was broken. HIs goal was $1,000/month to change his life. Was at a family reunion at Bear Lake with no internet access. Went to library for Internet, waited in line, “We did it!” Email from John Reese. Launched Traffic Secrets and at 18 hours we sold 1000 copies at $1000. Made $1 million in 1 day. It became possible and real for many. 4 minute mile was now possible! As soon as he did it, I thought, “I can do that!” ClickFunnels has over 50 people (almost 100) who have made $1 million or more with 1 funnel. Get the 2 comma club award to put on your wall. Goal is to have your wall lined with the 2 comma club awards. One after another million dollar plus funnel.
- Your audience, tribe, and people must self identify with who they are. Shirts, hats, swag, etc. Bribed people to use the software. Watch this training then you get the t-shirt. Churn dropped in half. Thousands of shirts per week. Gets expensive, but the stick rate makes it worthwhile. “Joined a year ago and have never used it but I still am a part and pay because you shipped me a shirt. I am a Funnel Hacker.” It’s part of their identity now. “I am a Funnel Hacker.” “I build funnels” Get them to self identify with their movement. “Life is Good!” Have t-shirts for your audience.
- The Title of Liberty. The Book of Mormon, Captain went into a war they weren’t supposed to win. His people started leaving. Stood up in front of his people like Braveheart. In memory of our God, lives, freedom, written on his coat. This is why we’re doing this. They came together and won. A manifesto people can rally behind. After watching Fixer Upper, had the idea of I wand a reality show. Russell’s doing it! Jumped in, and filmed 8 episodes. 1st one being released soon. Identify the charismatic leader, identify the movement, US vs THEM, 1. Take a stand, 2. Why you’re different, 3. Who you are collectively fighting against, THEN who YOU are (as the follower). “Fighting against the big brands.” “We are FunnelHackers and these are our stories.”
C. The New Opportunity / The Vehicle of Change. Most sell an improvement offer: better, faster, smarter, etc. Must have to admit I’m dumb, I’m slow, I’m not good. Instead present with a new opportunity. No mass movement leader doesn’t teach people to be better, it is a new opportunity.
- Improvement is HARD! So much pain tied to it.
- Desire versus ambition. 99% of world is NOT ambitious. New Opp plays on desire. Who do you want to become? A whole new life, is the key!
- Memories of poor past decisions and failures. No, here’s a whole NEW opportunity. Just sell the desire and future.
- Commodity pricing (race to the cheapest to compete). Blue ocean of just you, can charge anything you want. There’s a huge strategic advantage of being the most expensive. Presidential campaigns Lost: improve. Won: change, new opps. Reason why they buy or don’t is tied to “STATUS!” If I purchased this thing will it increase or decrease my status? How do I create an offer that is so amazing that they cannot fail & increases their status, with a money back guarantee?
Reasons why people crave new opportunities:
- New discovery.
- No pain of disconnect
- Dream replacement
- Greener pastures
(Just passed 32,000 active CF members, 500/day)
Opportunity switch or opportunity stack.
Switch: Sitting in a vehicle/car. That vehicle/car is no good. We’re going to switch you to this other vehicle/car. Been trying this. Now you’re going to try this.
Stack: the marketing steps from low to high.
Want 1 opportunity switch for your business, then stack (go deep/high). Switch: Expert Secrets. Stack: ClickFunnels, FunnelScripts, Fill Your Funnel, CF Certification
DO NOT keep switching and switching opportunities. If you keep switching from thing to thing people won’t believe you.
Who are you going to become? What’s your message?
What’s your cause? Why should people care? What is my movement? Why should they be inspired to follow you?
What is the new opportunity you’re presenting people? How do I make this unique to me?
My hope is that not only were these notes of mine super helpful for you, and you go implement based upon your Aha moments, but that Russell Brunson’s Expert Secrets shares insights and action steps you take that transform your business and your results.
Make Today Great!
PS – Be sure to go get your FREE BOOK now, and leave your comments below.